Problem: I care, so how can I help?
Every day, organizations and nonprofit companies create and upload millions of photos to Facebook that are not being utilized to their fullest potential, whether to drive donations, educate, or entertain. These pictures cannot drive an immediate direct response
Solution: Fans can now explore inside the photo and take action
Tangelo has developed a Facebook application focused on connecting organizations with the people who care through interactive photos. Organizations can tag anything and everything inside their own photos, broadcast them to the newsfeed of every fan, and offer their fans the ability to learn and discover more about the message directly from the organization’s photos – creating a reason for fans to embrace the message and share with their Facebook friends.
Success: More understanding and more giving
The link inside the photo tag directs an inspired fan to more of the story delivered by the organization. The organization has complete control over the action link inside the tag and where the fan is ultimately directed.
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