Problem: I like everything, but how can I find this now?
Every day brands, retailers, and nonprofit companies create and upload 10’s of millions of photos to Facebook that are not being utilized to their fullest potential, whether to drive sales, educate, or entertain. These pictures cannot drive an immediate direct response.
Solution: Fans can now explore inside the photo and take action
Tangelo has developed a Facebook application focused on connecting brands and consumers through interactive brand photos. Brands can tag products & services inside their own photos, broadcast them to the newsfeed of every fan, and allow them to purchase directly from the brand’s photos – creating a shopping resource for millions of fans and revenue for the brands.
Success: Purchasing from a brand’s Facebook photo
The link inside the tag directs an inspired fan to the purchase page of the item. The brand has complete control over the action link inside the tag and where the consumer is ultimately directed.