Problem: So many questions, but few answers.
Every day, brands, retailers, and nonprofit companies create and upload 10’s of millions of photos to Facebook that are not being utilized to their fullest potential, whether to drive sales, educate, or entertain. These pictures cannot drive an immediate direct response.
Solution: Fans can now explore inside the photo.
Tangelo has developed a Facebook application focused on connecting brands and consumers through interactive brand photos. Brands can tag anything and everything inside their own photos and give Facebook fans the ability to learn and discover more about the message directly from the brand’s photos – creating a reason for fans to embrace the brand and share with their Facebook friends.
Success: Engaged in the story and learning more
The link inside the photo tag directs the inspired fan to more of the story delivered by the brand. The brand has complete control over the action link inside the tag and where the consumer is ultimately directed.